Father’s Day weekend is almost upon us, and several brands have planned accordingly. I’ve rounded up a few of the best ads I’ve seen so far to help celebrate our fathers (oh, and sell some things, too):
Fruit of the Loom. My personal favorite is also arguably the simplest of the bunch: a “gif registry” from Fruit of the Loom. It’s a take on the good ole’ coupon books that we all used to give our moms and dads for Mother’s and Father’s Day, respectively. You know, the ones that gave our parents “Exchange For 10 Free Hugs and Kisses” or “Good For One Week of Doing the Dishes.” But these are funnier, and manage to pull in Fruit of the Loom products at the same time. Check out the full gif registry collection here.
Dove Men + Care. Way to go, Dove — it’s about time there was an ad portraying dads in a way that reminiscent of P&G’s “Thank You, Mom” campaign that aired during the 2014 Winter Olympics. As this ad shows, there are lots of dads who love spending time with their kids, as opposed to holed away in man caves. As AdWeek noted, “Dove hopes the campaign will encourage spouses to buy Men+Care — and to help men feel they are recognized as bona fide caregivers.” Get ready for some serious cuteness:
Combat Gent. This online men’s clothing retailer has launched a Facebook campaign to help rid the world of dad jeans, one embarrassing photo at a time. Contest entrants can upload photos of guys wearing poorly fitting, out of style jeans (“dad jeans”) and six lucky men will win free denim to help upgrade their look. If you ask me, this is the best idea since Tina Fey’s epic “Mom Jeans” SNL commercial!
American Greetings. Remember a couple of months ago when American Greetings launched this clever “World’s Toughest Job” video, reminding us how much our moms do for us? The card company didn’t want to leave dads out, and so they’ve created a sequel video showing that, well, there’s just no script for how to be a good father:
In related news, what are y’all getting your dads this year for Father’s Day? Might I suggest a stylish Fulton & Roark solid cologne? They smell great and are travel/pocket/gym bag friendly. Not that I’m biased or anything…🙂