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I’ve told y’all about my love for Stitch Fix, the subscription clothes service where you sign up to receive five items (accessories and/or clothes) at a time from a stylist, and thanks to a recommendation from a friend I’ve discovered a similar option for activewear: Fabletics.

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As with Stitch Fix, you submit some “get to know me” details to Fabletics (in this case, you take a “lifestyle quiz”), and then the site serves up several activewear options for you each month. Anyone can make purchases using the site, but you can register for VIP membership to get reduced pricing. You sign up for an ongoing monthly subscription to be a VIP, but if you don’t want to purchase anything one month you just opt out for that month and aren’t charged anything.

So far, I’ve been pleased with both Fabletics’ inventory as well as its ease of use. I thought I’d forget to skip a month from time to time and get stuck making unplanned purchases, but I get an email each month that highlights the new outfits and also reminds me to opt out for that round if I’d like to. Pretty helpful.

Actress (and workout aficionado) Kate Hudson is behind the design of the Fabletics line (she’s a co-founder, even), and each month features a selection of “Kate’s Picks,” and the site also boasts a team of workout and nutrition experts in their groups “The Advisory Board” and “The Masters.” I tend to like lots of the looks that Kate selects. She said about the line, “I think it’s fun to wear [clothes that show] little peeks of skin, so I did a lot of T-shirts that have cutouts and added a little bit more detail to the sports bras, which makes it really fun.” I agree, Kate!

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According to Kate, Fabletics is able to offer high-quality activewear at affordable prices, which is why she wanted to get behind this brand (to “reach a wider community of women [by creating] an affordable, high-quality, hip product”). So far, I’ve purchased three items (a sports bras and two tanks) from Fabletics and have indeed found them to be both well-made and fashionable, and everything has fit nicely, too. And prices are definitely affordable, with full two- or three-piece outfits hovering around $49.95 for VIPs.

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If you’re like me, and spend as much time as possible in yoga pants (most weeknights and weekend days this is absolutely my uniform), Fabletics might be the perfect thing to add to your list of go-to activewear retailers.

Has anyone else enjoyed shopping at Fabletics? What other newcomer activewear brands have caught your eye recently?

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