If you’ve been reading my blog or following me on Instagram for a few months, you’ve probably seen me post about my love for UpDog Kombucha before. (I even teamed up with the brand last summer for a giveaway!) Not only does UpDog make delicious kombucha — they’re also a local Winston-Salem brand, making them all the more lovable in my book.
Also lovable? The yoga-loving girls behind this deliciousness. Lauren Miller and Olivia Wolff initially started UpDog as a way to share home-brewed kombucha with their friends while they were students at Wake Forest, and since then it’s blossomed into a full-fledged business that’s very much NOT a home-brew situation anymore. Without taking investment, Lauren and Olivia have grown UpDog into a company that supports both of them as well as a full-time employee (and they’re looking for more team members). You can find UpDog Kombucha all around Winston, but also in places in Charlotte, Raleigh/Durham, and even South Carolina and Virginia. Way to go, girls!
For this latest episode of The curiouser & curiouser Podcast, I sat down with Lauren to talk about how UpDog began, the evolution of the brand from dorm room home brew to large-scale distribution, what kombucha even IS (and what health benefits come from drinking it), what she’s learned through starting her own business, and more.
Oh, and you should absolutely connect with UpDog on Facebook and Instagram so you can follow along with their growth! If you’re local to Winston, you should also stop by the Cobblestone Farmers Market in Old Salem on Saturdays to see UpDog and try some new flavors.
Ready to hear from Lauren? Here we go!: