I’m sure many of you have seen the adorable YouTube video that features a 5-year-old girl commenting on a series of well-known logos. She knows many of them (Starbucks, Apple, Panera, McDonald’s, Disney), and the overall effect is purely adorable:
Interestingly, though, this video says more about this child’s parents and their habits and brand loyalty than anything else. Certainly, Disney and McDonald’s are among the myriad brands that target kids and want to become ingrained in their awareness as early in life as possible. However, the fact that 5-year-old Faith easily identifies brands like Starbucks and Apple — which she describes as “coffee” and “the Apple store!” — mean her parents have exposed her to those brands.
And that made me wonder: What brands have such a strong presence in my life that they’d be immediately recognized by my children?
Starbucks, certainly. TJMaxx as well, and Target. Probably Trader Joe’s, Mellow Mushroom, Hulu, Netflix, and MTV. (Sad, but true. I love me some Jersey Shore. But I wouldn’t watch that around kids, if we’re getting technical.)
Oh! And Facebook, of course, as well as all things Google. I spend way too much time on both of those sites. Other brands that make up my world include Apple, Coke, Delta, CVS, Costco, and Mazda. It’s just interesting to take a minute to be conscious of these brands and companies we bring into our lives, often without thinking much about them at all.
What logos would a 5-year-old in your life be able to name thanks to your loyalty?